Service 02

🚀 Paid Advertising

Meta, TikTok, Google, LinkedIn and X campaigns engineered around creative testing and clean measurement — so every naira and dollar you spend is accountable.

0
Average ROAS
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Average CPL reduction
0
Creative variants tested monthly
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Ad accounts owned by you
What you get

Everything included in this service

Deliverables are agreed in writing before we start, so there are no surprises about scope.

01

Account architecture

Campaign, ad set and audience structure built for how each platform's algorithm actually learns.

02

Tracking & measurement

Pixel, Conversions API, GA4 and Firebase events configured so the numbers you see are real.

03

Creative testing engine

Hooks, angles, formats and offers tested in structured batches with clear kill/scale rules.

04

Audience research

First-party lists, lookalikes, interest stacks and broad targeting tested side by side.

05

Landing & offer optimisation

Funnel fixes that lift conversion rate before you ever increase the budget.

06

Scaling & reporting

Weekly optimisation, monthly ROAS/CPA reporting and a written scaling plan.

Who it's for

This is a great fit if…

Businesses with a proven offer that need predictable, scalable customer acquisition instead of random boosting.

  • You want a partner who reports on outcomes, not activity.
  • You're ready to give feedback quickly so we can move fast.
  • You care about brand quality as much as reach.
  • You'd rather scale what works than guess.
Engagement snapshot
Minimum term90 days
Onboarding10–14 days
ReportingMonthly + weekly snapshots
CommunicationShared channel & email
Account ownershipAlways yours

Need something outside these packages? We build custom retainers regularly — just tell us what you need.

How we run it

The ${s.title} process

01

Forensics

We audit past campaigns to find wasted spend, broken tracking and creative fatigue.

02

Rebuild

Clean structure, correct events, audiences mapped and a test calendar agreed.

03

Test

Minimum viable spend per concept, with strict rules on when to kill, iterate or scale.

04

Scale

Budget increases in controlled steps with guardrails on CPA, ROAS and frequency.

FAQ

Common questions

No. Ad spend is paid directly to the platforms from your own account. You keep full ownership of the ad account, pixel and audiences if we ever part ways.
We recommend at least $500 a month per channel to give the algorithm enough data to learn. Below that, we'd usually advise focusing on organic first.
Meta (Facebook & Instagram), TikTok, Google Search/YouTube, LinkedIn and X. We recommend the mix based on where your buyers actually are.
Weekly performance snapshots and a monthly deep-dive report with a call to talk through what changes next.
Explore more

Other services

Most clients combine two or three of these for compounding results.

📱

Social Media Management

We run your accounts like a revenue channel, not a noticeboard.

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🎬

Content & Creative Studio

Scroll-stopping assets, produced at the volume social actually needs.

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📈

SEO & Web

Get found, then get the click — and convert it.

Explore service
Next step

Let's talk about paid advertising

Thirty minutes, no obligation. We'll tell you exactly what we'd do first and what it should cost.

No pressure, no jargon. Just a clear plan.

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